GOAL

Product Titles

Product titles display different on desktop vs. mobile. We will give you tips on how to improve your titles as well as important information on truncation in Amazon search.  

In this module we will be taking a deep dive into the following subjects:

Optimizing Titles for Search on Mobile

Learn about how Amazon renders your titles on mobile search.

Title Truncation

We will go over Amazon’s truncation character limits when it comes to titles so you get your most important keywords in front of the shopper.

Keywords

How to avoid keyword stuffing and what to include at the front of your titles.

Breaking Up Titles

Learn our favorite tips for breaking up titles for ultimate legibility.

After Finishing this Module

You will be able to:

• Optimize your titles to avoid Amazon truncation in search;
• Use keywords effectively in your titles;
• Breakup titles using various different techniques.